Wednesday, January 27, 2010

The Logo


LocalFRSH gameplan

As of now there is a total hault on what I can and cannot put on the website, since not everyone is completely familiar with the brand, I thought I'd explain a few things. The logo "FRSH" is representative of the local fresh kid, anyone who wears something and always has people asking "where you get that at?"  That doesn't mean you have to be that kid exactly, you could wear this brand in an attempt to be that person. I normally get a few questions when I introduce people to the brand I'll answer them here so I won't have to answer them vocally anymore.

Why is a green bean your logo?  That's stupid!
-I pretty much got it from the term "cool beans", which is the reason why there are random shades on a green bean, and I mean I'm a boston kid and everyone knows people call it the bean. With that being said the bean was kind of an obvious logo. And...No its not stupid.

What kind of people are you really trying to reach with your shirts?
In general there are three different kinds of designs I make, the "hipster" ones which are kind of ironic designs or pictures that you might recognize from pop culture. There are the skate shirts which I really enjoy creating because they really bring out the creativity in me. The third kind is basically the general stuff like something anyone could wear without having to represent any kind of look in particular.

I like the concept, where can I get one?
As of now I'm in the process of getting the shirts on the karmaloop website where you will be able to purchase them, but at the moment they are printing in very low quantity so it will be very hard to get one.
The karmaloop website is www.karmaloop.com/kazbah